Meet Content Lockers – special tools "locking" your content for a user until he/she completes the target action (i.e, subscribe to notifications).
How does it work? (example)
1. A user finds a video he really wants to watch.
2. He opens the page with this video – but the part of the page where the video is supposed to be is blurred.
3. Above the blurred area, he sees a notice: "Click "Subscribe" to watch the video." The video will remain unavailable unless the user subscribes. The publisher is paid as soon as a user opts in.
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