A. Track User Activity Track user activity on your ecommerce website by creating: 1. Heatmaps: See how customers interact with your website. Heatmaps show visitor interaction (click, move, scroll data) for different devices. 2. Session Recordings: Observe how the visitors are using your website. Find sections where your visitors are getting confused and optimize for conversion. 3. Users Flow: See the path visitors take to navigate your website. Are your visitors going where you want them to go? Optimise user flow using visual reports. B. See What Works See what works on your ecommerce website by using: 4. Search Engine Keywords: Get Google and Bing keywords your website is ranking for. Connect your search engine webmaster tool and find relevant keyword insights in HumDash. 5. Form Analytics: See which form fields your visitors drop off at. Automatically analyses form on your website. Boost form completion rate by adding/removing form fields. 6. A/B Testing: Set up experiments to compare two versions of a landing page. Compare landing pages to find which buttons, color schemes or website copy works best to increase conversion rate. C. Marketing Reports Create beautiful marketing reports for your e-commerce website with: 7. E-commerce Conversion Funnels: Find bottlenecks in your sales funnels and optimize for better conversions. See at which step visitors abandon your website. Improve your funnel conversion rate to maximize profit. 8. Conversion Attributes: Know which source (search engine, PPC, social) was responsible for sales. Choose from 6 different attribution models to analyze sales performance. Know exactly which source you got sales from. 9. Custom Reports: Create custom reports to find exact insights you want to see. Pull data from a wide range of reports: e-commerce activity, visitor logs, website engagement metrics and more. |
Tidak ada komentar:
Posting Komentar