HEDRA TUTORIAL |
| How to Create Stunning Branded Ads in Seconds Using Hedra Elements |
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Create professional, on-brand content without a design team — just your assets and a prompt. |
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| Producing high-quality branded ads without spending hours in Photoshop is now possible with Hedra Elements. It's a feature that lets you store your brand assets, logo, colors, character references, and reference them in any prompt using simple @ mentions. |
| Here's everything you need to know to get started. |
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| What Are Elements? |
| Elements are saved reference images like logos, brand colors, characters, and more, that you can use in a prompt. It works by tagging the Element you created using @mention. Initially, Elements were designed to maintain character consistency across generations, but evolved into a simple shortcut to reference your saved assets. |
| Elements get you consistent output without having to upload images or regenerate them over and over. |
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| How to Create Your First Element |
| Getting set up takes less than a minute: |
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Go to Library in the top navigation |
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Select Elements from the top bar |
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Click Create Element |
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Give it a name — for example, logo |
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Select the type: Brand Identity (for logos and color palettes), Character (for model references), Environment, Style, or Outfit |
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Upload your image |
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Hit Save |
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| The Create Element dialog — save a logo as "Brand Identity" or a model photo as "Character" |
| Your Element is now ready to use in any prompt with a simple @logo or whatever name you gave it. |
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| How to Use Elements in a Prompt |
| Once your assets are saved, referencing them is as natural as tagging someone in a message. Just use the @element-name syntax anywhere in your prompt. |
| Example prompt for a product ad: |
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A professional product advertisement featuring a @woman wearing a luxurious bathrobe. Clean and modern brand aesthetic. Use the exact tones and hex colors from @color-palette for the background and lighting. Seamlessly integrate the @logo into the ad composition. High-end commercial photography style, studio lighting, crisp details. |
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| In this example, three Elements are being referenced at once: a character model, a color palette, and a logo. |
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| Step-by-Step: Creating a Branded Product Image |
| Here's a practical walkthrough using a bathrobe as the product: |
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Click New Space |
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Upload your product image using the + icon and select your product photo |
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Type your prompt, referencing your saved Elements with @ |
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Click Generate |
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| Type your prompt with @ Element references and attach your product image before hitting Generate |
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| The final generated image: brand colors, logo, and character reference all composited seamlessly |
| The agent analyzes your product image alongside your references, then produces a cohesive, on-brand image incorporating your logo and your brand colors reflected in the lighting and background. |
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| Taking It Further: Turn Your Image Into a Video |
| Once you have a static product image you love, Hedra lets you animate it into a short video with another prompt. |
| Example video prompt: |
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The @woman doing a robe transition or clothing haul video, enthusiastically showing off a cozy bathrobe. Casual, upbeat, and authentic aesthetic, shot on a smartphone camera. |
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| The Generate Video panel — optionally adjust model, resolution, aspect ratio, and clip length before generating |
| Click Generate, and the platform handles the rest. You can now use the video for social ads, your website, or any other marketing channel. You can optionally adjust the model, resolution, aspect ratio, and duration before generating. |
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Ready to try it? Head to your Hedra library and create your first Element today.
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